Founded from an idea that sparked in 1969, Laser Performance continues to push the boundaries of dinghy sailing. The concept around the site was to create the experience of sailing Laser by just sitting in front of your browser. Background movies, fixed navigation and 3D boat exploration are just some of the features. There was also an app dedicated to sailing and monitoring all aspects of the water. In 2011, we wanted to take advantage of the latest technology available at the time and package it into a sleek UI and experience.