Intel IQ wanted to position themselves within the tech news space. The concept and goals were to create a Bloomberg-esque style website which featured innovative companies in the tech space , showcasing Intel’s technologies. We also built several M.L. models which helped to figure out what readers liked to read, what they already read, and created a better recommendation engine to serve content. 3 months after the site launched, Intel saw an almost 30% spike in overall traffic and what’s more, gained a net new user base of 15% while increasing retention of existing users 30%.